Aug 9, 2026 - Dordrecht, NL

back to blog
/// Maurits van Vijfeijken

The "hamburger menu"

The ‘hamburger menu’ has for some time now been the term used – at least within the world of web design – to describe a menu icon consisting of three horizontal lines that, when grouped together, form an icon used to open the navigation menu. It will look familiar: this has become what is known as a ‘design pattern’. People recognise the icon, have become familiar with it and now know how it works.

There were times when people were warned that not everyone would understand this straight away. It was sometimes suggested that it would be sensible to include the label ‘menu’.

That’s still perfectly fine to do, but as is often the case: after a few years of use, most visitors do know what this icon means and what it does: it opens the navigation menu. When that happens, you can speak of a (user) behaviour pattern: the public knows how to use it.