about us

More on pNW

and what we stand for

Hi, we are pNW, or pretty Nice Webshops! We specialise in building and customising webshop platforms for Lightspeed eCom, Ecwid and Woocommerce.

 

Founded in 2009 as an internet agency for websites and templates, we have been focusing entirely on webshops and theme development for e-commerce platforms since 2012. In short: we design and develop e-commerce solutions such as customised webshops, webshop themes and customised features for webshops.

 

Our ambition is to create user-friendly, attractive webshop solutions that offer visitors an optimal online shopping experience. We do this by creating good designs and building in specific functionalities that turn visitors into buyers. Because it feels right and works well. Well designed, well built and goal-oriented, because that's what works.

 

Clear and focused, that's what we want to be. In our designs, in our contact with you, in coordinating the work. Our job is to help you offer your products or services to your customers online in the best possible way. So that your customers find your webshop, visit it again and again, and convert. Always looking for the best possible online shopping experience.

Albert Cuyp beeld Dordrecht Maria Roosen Vriesestraatpp w768 h1154

what drives us

Driving values

The values that keep us dedicated and focused on the goals!

quality is key

To deliver work of the highest possible quality: that is our aim.

We believe in ecommerce that is more than just selling online or making money. It should be a good way to build your own audience, recurrent customers, and an enduring, engaging interaction with your visitors.

in collaboration, more will be achieved

We are convinced that collaboration is the foundation of quality.

More can be reached if people collaborate. People are designed to work together, that's what really makes us human. We can make each other better. We can learn from each other.

work should be scalable

Our approach is designed to be scalable. Because situations change. Platforms change. Ideas and needs change. You don’t want to fall into that trap.

We make our code as scalable and portable as possible. Want to grow bigger, expand features? Want to switch to another platform? In our thinking and coding workflow we incorporate the option to scale things up.

be responsible

We’ll carry on until it’s really finished. We’ll do what we’ve agreed. We keep our promises.

No half-hearted solutions to finish it as quickly as possible.

always keep on learning

We want to keep learning all the time. That’s the key to both professional and personal growth. And to continuing to love what you do.

We love learning. As a well known prophet (;) once stated: "He not busy being born is busy dying".  So we dive into things. We check new techniques, see what's happening in dev and design worlds, and how we can keep updating our skills.

no lock-ins

Nobody likes feeling tied down. That’s why we don’t impose any restrictions on you.

We love freedom, you love freedom, we all want to be free! Free to choose, to move your e-commerce platform elsewhere. To find the best solution for your business needs. So no lock-ins, no dependencies and no membership fees. Wherever possible, we programme in such a way as to avoid lock-ins, so that the technology (code) we develop can be taken with you wherever you go. “Freedom for all”!

work should be fun!

We want to enjoy our work!

We like to have fun in our work. To work hard, and at the same time, enjoy what we do, the projects we do. Because, when work is fun, you give your best. 

We want to work together and enjoy in what we accomplish, in cooperation with our clients.

We 're not in it for the money, not primarily (we do like to have some marmelade on our bread ;). We're in it because we love our work!

we always land everything

We’ll carry on until the job’s done. "Signed, sealed and delivered".

It’s beneath our dignity not to complete a job properly. So we make sure it’s delivered, that it’s finished, and that it works exactly as you want it to. Even if it takes a bit longer, it has to be done. It’s as simple as that. And after handover, we continue to provide support. We don’t start charging straight away; after all, we want you to be happy with us. And we want to be happy with ourselves ;)

FAQ

Frequently asked questions

Ever asked yourself this?

Why do you choose the online shop platforms Shopify, Lightspeed eCom or Ecwid?

The simplest answer is: these are platforms that have proven themselves over the years, and which we’ve been very familiar with for years. We know these e-commerce platforms inside out, and all three offer good value for money. Of course, there are differences between the three, and we’d definitely recommend that you take a close look at them to see which best suits your wishes and needs. We’re also happy to offer advice on this. All three are cloud-based, so you don’t need to host anything yourself (though this is possible with Ecwid, it’s not a requirement).  

 

Furthermore, whilst we certainly have experience with WooCommerce and Magento, our philosophy is this: choose what you want to excel at, focus on that – that’s of greater value to our clients than doing a bit of everything. That’s what we believe in (and what we’ve been proving for years)!

What about support?

We are keen to build long-term relationships with our clients. We believe that this is the best way to deliver the highest standard of work. And even with one-off projects, we are committed to ensuring the quality of our work. That’s why we’re here to support you even after completion, or at unusual times, if necessary. Because when it has to be done, it has to be done.

What sets pNW apart from other e-commerce agencies?

We’re a small, flexible agency. We have years of experience in design, development, SEO, sales funnels and conversion optimisation for e-commerce. We have ideas and a clear vision of what works and what doesn’t. We’re not big on fancy sales pitches. We believe in a results-driven approach built on a strong client relationship. We don’t have account managers. We keep the lines of communication short and respond quickly. We don’t have after-work drinks. We love our work more than we love holidays.